Research Paper Forecasts Change in Future Prime Broker Business Model

Multi-Prime Broker Technology Driving Changes in Core Prime Broker Operations

NEW YORK, August 1, 2007 – Paladyne Systems, Inc., a leading provider of alternative investment solutions, today released a research paper exploring trends in the prime broker operating model that predicts an industry shift in the relationship between hedge funds and their prime brokers toward a new partnership model.

In its paper titled, “The Next Generation Prime Broker” — Paladyne Systems said prime brokers are realizing they have to adapt their business models if they want to sustain the high level of profitability their parent investment banks have grown accustomed to in recent years. However, as cost pressures and infrastructure demands intensify, more and more managers are choosing to maintain multiple prime broker relationships to get best access, competitive pricing, and, to a lesser extent, non-traditional services such as middle-office support, fund administration, and comprehensive technology.

“The introduction of technology that enables multi-prime broker relationships for hedge funds is changing the very business model under which prime brokers have operated to date,” said Sameer Shalaby, CEO of Paladyne Systems. “The Next Generation Prime Broker will be one that readily partners with both competitors and independent service providers to stay in-sync with the new forces shaping the hedge fund industry.” In the paper Paladyne predicts that on average each hedge fund will have three (3) prime brokerage relationships to support their trading and operational needs, up from an average of 1.9 today.

In order for tomorrow’s prime broker to be successful and to capture more assets in a multi-prime world, Paladyne has identified a new prime broker business model with five (5) necessary requirements – essentially a roadmap to success:

  • Broker-neutral technology;
  • Independently-hosted technology;
  • Middle- and back-office services;
  • Fund administration and independent Net Asset Valuation; and,
  • Independent business consulting services.

Paladyne expects brokers to meet these service standards by partnering with third-party best–in-class service providers.

“Hedge funds are already rejecting the traditional captive service model in which prime brokers, offering selective services, effectively handcuff their single-prime clients,” said Mr. Shalaby. Established and even start-up funds increasingly demand such services as multi-asset trading platforms, sophisticated risk systems, lower cost IT, global markets coverage, middle- and back- office outsourcing, and fund administration. “Yet at the moment, even those top-tier prime brokers that say they can offer the ability for hedge fund clients to add multiple primes, are slow to execute.”

About Paladyne Systems

Paladyne Systems, a Broadridge Company, is the leading provider of next generation investment management solutions. Paladyne offers its integrated front-, middle- and back-office platform, known as the Paladyne Suite™, to hedge funds, asset managers, fund administrators and prime brokers. The modular Paladyne Suite™ includes order management, portfolio management, reference data management, data warehouse reporting and reconciliation and is complemented by the Paladyne Network™, which comprises a select group of preferred strategic partnerships with leading software and market data firms. The solution can be delivered onsite or via Paladyne's industry-leading application service provider solution, Paladyne ASP™. Paladyne was established in 2005 and now serves over 180 clients worldwide. The firm has approximately 165 employees, and is headquartered in New York, with regional offices in New Jersey, London, Russia and Hong Kong.

The Paladyne® Suite includes the following modules:

  • Paladyne Portfolio Master™ — provides electronic trading, order management and allocation, portfolio management, real-time P&L, and strategy-based performance tracking.
  • Paladyne Credit Master™ — provides loan processing and administration to fully support loan trading, analysis, reporting, and management.
  • Paladyne Analytics Master™ — provides portfolio analytics, data aggregation, and custom reporting tools.
  • Paladyne Security Master™ — provides a centralized terms and conditions repository and distribution engine with real-time updates and corporate action alerts.
  • Paladyne Price Master™ — provides automated collection, storage, and time series analysis of prices and market data from any third-party sources.

About Broadridge

Broadridge is a technology services company focused on global capital markets. Broadridge is the market leader enabling secure and accurate processing of information for communications and securities transactions among issuers, investors and financial intermediaries. Broadridge builds the infrastructure that underpins proxy services for over 90% of public companies and mutual funds in North America; processes more than $4 trillion in fixed income and equity trades per day; and saves companies billions annually through its technology solutions. For more information about Broadridge, please visit www.broadridge.com.